Marketing for Events
Summary
By the third stage, your job is to convert potential customers into ticket holders so your marketing efforts should be directed towards motivating them to purchase from you, for example, by offering discounts and incentives. Invest in the most trending DJs and musicians (those that are influencers of your target audience) because it will automatically increase turnout, making your club exclusive so that you can charge a high entry fee and gain a good ROI. You could shoot a video of musician interviews, footage from previous gigs, singers on the road or a little sneak peek of rehearsing behind the scenes. Create a Snapchat account to give your attendees live updates on where the band or singer is headed on their tour so that they feel a part of that journey. In fact, the Mobile World Congress trade show is just around the corner as Samsung and other competitors gear up to showcase their new smartphones to the tech industry: Similarly, Apple hosts its Keynote annually in September to introduce its entire line of products.
