Marketing during a global crisis: A 5 step guide
Summary
And we’re in a unique position to provide those resources; we have a team full of great writers, marketers, social media, SEO and video experts who mainly work from home. For example, the core values we identified were: Every piece of content we create will be written with these 3 words in mind, from topic ideation through execution and delivery. Action step: Create a document you can share with your entire company that summarizes your positioning statement, and list the main values you want to adhere to with content creation. Here’s a cold email I got a couple of days ago that goes well beyond being tone-deaf: To be 100% clear, this is not a company that specializes in sanitizing gel who is on a mission to save the world from a pandemic. Being a regular user, I found this when I logged in a couple days ago: You can feel the love in that message: “It’s automatic, no questions asked.” Sure, they haven’t shut down their servers and started producing face masks, but they’re doing what they can, in an act of solidarity.
