New Study from Upfluence Finds COVID-19 Lockdown Restrictions Resulted in a 24% Viewership Increase on Live-Streaming Platform Twitch
Summary
Upfluence Software, the all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced today results of its new study that analyzed changing social behaviors during quarantine for the pandemic as it relates to engagement with the live-streaming platform Twitch. Most notably, the study found confinement has led to a 24% increase in viewership on Twitch. Other highlights include: The research obtained from the new study raises two key questions. Will streaming activities from Italian, French, Spanish, English and German speaking areas offer a correlation between lockdown and an increase in total views on Twitch? To learn more, view the full report here Additional background information and statistics can be found in the following infographic and blog post: Infographic Usage statistics for Twitch and Youtube.
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