Clearcode Cartoon #4: AdTechs New Set of Wheels - Clearcode Blog
Summary
Third-party cookies have been the backbone of the online advertising industry since the early- to mid-200s, powering key AdTech processes like ad targeting, attribution, frequency capping, and measurement. But their availability on the web has been on the decline for several years because of ad blockers, the GDPR, and privacy settings in popular web browsers like Safari and Firefox. And when Google Chrome stops supporting third-party cookies some time around 2022, AdTech companies will need to look for alternatives. To drive on the superhighway of the future, AdTech Companies will need to use a new set of wheels. Check out our blog posts to learn more about the importance and role of third-party cookies in online advertising and what their demise means for the future of advertising in web browsers:
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