Adobe Summit: Virtual event stresses importance of digital business and experiences
Summary
Adobes annual Summit event, which was set to take place this week in Las Vegas, was one of the many tech conferences cancelled in the wake of the ongoing coronavirus pandemic. In lieu of the live event, Adobe CEO Shantanu Narayen and a handful of executives released prerecorded videos to provide customers an update on the companys strategy and a look at several products in the pipeline. Boiled down, Adobes strategy hinges on the shift to digital business and experiences. Attribution AI is meant to help companies see the conversion impact driven by owned, earned and paid media, and to make informed resourcing decisions. Finally, Adobe introduced the new Customer Experience Management (CXM) Playbook, which will give businesses a tangible plan for executing digital transformation strategies.