Games Industry Unites to Promote World Health Organization Messages Against COVID-19; Launch #PlayApartTogether Campaign
Summary
To promote these messages, 18 game industry leaders in the interactive entertainment space have launched #PlayApartTogether, an initiative that encourages their vast network of users to follow the WHO’s health guidelines—including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID-19. By bringing special events, exclusives, activities, rewards and inspiration to some of the most popular games in the world, #PlayApartTogether encourages users to adopt best practices for the sake of their own health and that of their families and communities. We are proud to participate in such a worthwhile and necessary initiative.” Big Fish Games - Jeff Karp, Managing Director and President “There has perhaps never been a more pivotal time than present, for solidarity around a cause, such as the one facing us now with COVID-19. Together, with our global community of games publishers and the technical guidance of the World Health Organization, we hope to reach millions of players across our titles with the #PlayApartTogether campaign. As part of this important response to the COVID-19 pandemic, Playtika is fully committed to helping people worldwide stay safe and feel connected.” Pocket Gems - Ben Liu, CEO “Games can provide needed entertainment while fostering connection.
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