How digital technology can help your business survive social distancing
Summary
Collaboration tools such as Zoom, Slack, or live streaming can get you started—your teams can meet, and you can deliver some services to your customers—but after that, you may need a more customized digital relationship to regain what you have lost. The spike in telemedicine since the COVID-19 outbreak is a testament to how digital technology is letting doctors continue to care for patients without the risk of physical contact. You can even have employees working remotely reach out to customers one-on-one to explain your current promotions and incentives, and to suggest specific items they might like based on past purchases. Someone who is quarantined at home with all activities canceled may discover their love for Broadway, or use virtual tours to draw up a list of must-see spots once restrictions are lifted. We also have a few best practices to share for businesses across all categories to help you cope with these social distancing restrictions: Look for new opportunities—You may need to expand your product or service offerings to embrace variations that are more easily realized in a digital form.