Japanese fashion coordination site iQON raises $3.2M, will boost marketing efforts
Summary
Vasily, a Tokyo-based startup which runs online fashion coordination service iQON, announced today that it has fundraised a total of 300 million yen (approximately $3.2 million) from Globis Capital Partners, Itochu Technologuy Ventures, and GMO Venture Partners. The iQON service allows you to combine clothing and accessories online and share fashion coordination ideas with other users. More than 300,000 coordinated outfits have been registered since the service launched in April of 2010, and users are bookmarking their favorites more than a million times a month. The company focused on service development in the series A phase, but will be intensifying branding and marketing efforts from now on. When discussing fashion e-commerce sites in Japan, we can’t help but mention Zozotown (listed on the Tokyo Mothers exchange since 2007).