Five real-world examples of the value of user research | WillowTree

▤ Summary

By spending time talking to and observing customers, we discover insights that allow us to build better products with higher levels of user engagement. In this instance, our research transformed an idea into a product and proved the product’s worth with real users.” The Challenge: “One of our clients came to us looking for us to build a new version of their existing booking app. They were already aware of some pain points in their current product and were eager to get an improved experience to their customers.” The Research: “We began by inviting some of their customers to our office for an exploratory focus group. Users were logging into the app many, many times each day to find out if room had opened up in the classes they wanted to attend.” The Outcome: “In addition to redesigning the booking feature to better suit the needs of their customers, this insight allowed us to recommend a push notification strategy that would keep users informed of class status without causing such drain and frustration.” The Challenge: “A client asked us to come up with an app idea that would appeal to first-time Millennial mothers. In other words, mothers trusted and listened to the advice given by other moms who were in their extended social networks.” The Outcome: “We realized that our client could make space for themselves in the market by building an app that would use the trust inherent in social networks to deliver content to moms by allowing them to view each other’s mutual friends, exchange advice, and possibly meet up.” The Challenge: “When we started doing research with Regal Cinemas, we had a lot of questions related to trailers, both those played in-app and the ones played in the theater before the movie.” The Research: “We found that trailers are something that many users look forward to.

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