StatSocial Announces New Service to Help CMOs and Brands Navigate Through the COVID-19 Epidemic
Summary
StatSocial today announced the availability of Crisis Insights, a first-of-its-kind audience insights service that tracks rapidly changing consumer audience dynamics to help US brands and CMOs respond effectively to the ongoing coronavirus epidemic and economic slowdown. According to David Barker, CEO of StatSocial, “As a result of COVID-19, consumers are changing their behaviors and shifting attitudes to form vastly new persona groups and audience segments. Over the past month we’ve heard from dozens of brands asking if we can provide actionable insights on how consumer behavior is being impacted by the coronavirus epidemic. These brand new consumer segments, combined with Silhouette’s psychographic data and 85,000 attribute taxonomy, give CMOs and analytics teams the ability to quickly understand and respond to market dynamics. A political campaign has asked us to provide daily insights on voter sentiment and dynamics across these affected groups.
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