InMoment merger with Aussie company MaritzCX creates world’s largest CX company
Summary
InMoment and MaritzCX, recognised market leaders and proven innovators in the global customer experience (CX) sector, have announced that they have entered into a definitive agreement to combine the two companies. The Australian market is suffering an economic slowdown impacting industry and retail, leading to CX becoming the crucial factor for winning and retaining customers. The combined company will immediately support over 2,000 leading brands with a global team of 1,500 employees located in 20 offices spanning North America, Europe, and Asia. I couldn’t be more excited about our future as we bring together these two amazing companies to redefine ‘what’s possible’ in our industry–meeting clients where they are today and innovating together to create the future.” The combined company, backed by Madison Dearborn Partners, a leading Chicago-based private equity firm, serves an impressive list of clients that includes over 50% of Fortune 500 companies; 90 percent of the world’s automotive companies; eight out of 10 of the leading banks; four of the top five Australian insurers; nearly 20 percent of the top 50 retailers and 40 percent of the top hospitality companies.” MaritzCX Managing Director for APAC, David Blakers added, “As the CX industry evolves, delivering high-impact programs as an integral component of business strategy becomes the competitive differentiator for growing companies in the region.” “We are excited to combine the award-winning MaritzCX partnership and customer success model with InMoment’s industry leading experience intelligence platform to create a truly unique solution to evolve our client’s CX capability. You need both sides of the equation–and that is exactly what we are getting by bringing these two companies together.” Andrew Joiner will lead the combined organisation as CEO, and John Lewis will continue to chair the Board of Directors.
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