The Top 5 Questions Every CEO Wrestles With – Lessons From Host Analytics (Video + Transcript)
Summary
I’ve also had more than 10 years of CMO experience, including a good run at Business Objects where I ran marketing as we grew from 30 million to over a billion in revenue during a nine-year period. And what I’m hoping to do is provide you with a pretty unique perspective because, look, I’ve had 10 years experience kind of looking up at the CEO as a direct report. There’s a tendency, you’ll find this kind of teeter-totter where people want to push back financing because, if we can get a couple of more good quarters we can reduce dilution. Can we reframe comp committee from this gauntlet that I need to run to a collaborative exercise where me and two board members are trying to make a proposal that appropriately rewards the executives and keeps them with the company? I was like, “Hey there’s these guys called Zendesk and they might be a problem for like our customer service business.” And I got the kind of uh-oh moment where like, “Oh.” And then Benioff said a proverb, “Dave, never lead from a position of fear.” And I’m like, “Oh shit.