SMPTE Brings Together Hollywood Creativity and Silicon Valley Innovation With 2016 Entertainment Technology in the Connected Age (ETCA) Conference
Summary
Held June 27-28 at the Heritage Theatre in Campbell, California, the conference drew experts from both Hollywood and the Silicon Valley to provide unique insight into the future of media delivery and consumption within a connected world. "Sixty-three experts from pioneering companies across the diverse media and entertainment space spoke in 28 sessions, providing attendees with insider intelligence in the Silicon Valley, the heart of the industrys continual innovation." Delivery of live content via online platforms still faces a variety of challenges, including handling of various source and distribution formats, reducing latency, accommodating high bandwidth requirements, establishing effective advertising models, and creating a viable cross-platform development environment for video apps. Emerging as a means to offer greater personalization, multichannel networks (MCNs) are altering the entertainment economy by adding revenue streams from sponsored content and by launching more direct marketing efforts, some of which include merchandise. Ron Sanders of Warner Home Entertainment, also a keynote presenter, stressed the difficulty of meeting rising consumer expectations and highlighted the need for consistent messaging about the benefits of new technologies such as 4K/UHD and immersive audio.
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