The Colliding Worlds of Video Providers and Mobile Networks | WIRED
Summary
And consumers are increasingly viewing OTT video content on a wide range of mobile devices, which is reducing the dominance of PCs and televisions. Knowing that mobile television viewing was gaining popularity, ByteMobile and Amethon Solutions published a report in mid-2012 on the expected impact of the 2012 Summer Olympics on operators’ networks. The consumption was nearly equal to the 111.4 live streaming minutes consumed on the Web, with 60 percent of visits to the official Olympics website coming from mobile devices. Traffic management solutions can increase network efficiency by 40-60 percent – further decreasing the cost of serving content while improving the overall economics of mobile video and other data services offered by operators. New devices, faster networks and elevated consumer expectations have propelled us to the brink of creating a viable market for streaming live mobile television offerings.