Wall Street Journal - Sending Out an Eldercare SOS
Summary
No surprise here: In the era of Facebook and Twitter, families caring for older adults are turning to free social-networking services to help recruit and organize friends and relatives and, ideally, save money. A growing number of websites, with names like CareCentral and Lotsa Helping Hands, are catering to such families. "It is the fastest-growing segment of our business," says Jay Drayer, CEO of CareFlash, based in Austin, Texas, which services families with many types of health issues.
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