Rajat Berry, Founder – Cross Section Interactive Pvt. Ltd. Predicts the Future of Things
Summary
Creating relevant, useful and even inspiring content will become commonplace as companies look to connect with customers and enhance each interaction for the betterment of the overall experience. Facebook announced that starting in January 2015, users’ News Feeds will show less promotional content from Pages they like. As organic post reach drops, social media advertising is an excellent option for businesses to ensure that their message is being shown to their target audience. It simply means that content should be easily accessible and presented in a way that is natural to how users would seek to acquire it, while delivering a rich, positive experience that drives them to act and engage. Blended with Videos, visual stories fashioned for marketing purposes will be able to trigger the engagement and inspire emotions, sending a clear note about the brand to its customer communities and helping to define it against the surrounding surge of noise.
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