Report from DEMO: The DigitalScirocco Experience | Xconomy
Summary
The innovative community of Web creators who could actually meet our needs don’t know where we are or how to find us, largely because the locations where we could connect are bound by a rigid, failed ideology of search engine optimization, location-generated content, and traffic-based currency. This is how I look at the Web and how I set up my presentation—all six minutes of it—at the semi-annual DEMO conference in Palm Desert, CA, a couple of weeks ago. It is also why I started my newest venture, DigitalScirocco, an auction-based marketplace bringing fresh and relevant content and services to Web-based properties. We are angel-financed and only eight months old, with an initial focus on getting our product to market using a “Rolodex” direct sales model, and so we hadn’t even begun to think about marketing/PR, messaging, or even solid demos. After taking care of the monitor drama, Sunday night offered a chance to rehearse on the main stage and attend a CEO dinner—both which were scheduled at basically the same time—I did both and made the most of the festivities.
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