Buddy Media: We Knew Facebook Would 'Change Communications Forever'

▤ Summary

In May, Oracle paid $300 million for Vitrue, a cloud-based firm that handles social media communications for McDonald’s, American Express and Gillette, among others. Oracle followed that acquisition by seizing social media monitoring firm Collective Intellect in early June. The company, which was founded in 2007 by husband-wife team Michael and Kass Lazerow, along with Jeff Ragovin, was among the first to recognize social medias burgeoning value to brands. At the time of its acquisition, the company boasted that it was the social enterprise software of choice for eight of the top 10 global advertisers. The key is to focus on your customers, build innovative products that make their lives easier, and never look in the rear view mirror.

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