Media General Advergaming Buys
Summary
A good overview of why a media/newspaper company like Media General is making acquisitions in the advergaming space. It bought out Dallas-based advergaming and online casual gaming company Blockdot last month. The company will may use Blockdot’s capabilities to help boost ad revenue at its newspapers’ and TV stations’ websites. Sandusky Newspapers, based in Sandusky, Ohio, has created an online golf game on two newspaper sites — the Sandusky Register and Norwalk (Ohio) Reflector — that were modeled after a video game. Related: Media General Buys Gaming Company Blockdot
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