Sony BRAVIA to Offer Exclusive New Advertising Content to PSP® (PlayStation®Portable)
Summary
David Patton, Senior Vice President Sony Europe commented, “There is a natural fit between BRAVIA and the PSP audience who appreciate the clarity and colour reproduction of BRAVIA’s LCD screens.Content will also be made available through PlayStation®Spot and WiFi distribution points which Sony Consumer Entertainment Europe are deploying at festivals, events and retailers.With clients that include Sony Europe, PricewaterhouseCoopers, Viacom Outdoor & London Fashion Week, Tonic creates, communicates and promotes brands using a broad range of digital media.The collaboration will form part of a wider European digital marketing campaign surrounding the new ad for the brand’s range of market-leading, high definition LCD TVs.The innovative tie-in with PSP will focus on building relationships by providing valuable content to a demanding audience who appreciate clarity, quality and colour like no other – a natural fit for BRAVIA whose LCD TVs provide a viewing experience with true-to-life colours.In providing similar content to bloggers as part of the wider campaign, Sony is looking to offer consumers exactly what content they demand in the different ways they demand it.David Patton, Senior Vice President Sony Europe commented, “There is a natural fit between BRAVIA and the PSP audience who appreciate the clarity and colour reproduction of BRAVIA’s LCD screens.