Buffer Social Scheduling Startup Launches Buffer For Business, After Beta Drives 10% Of Revenue
Summary
Buffer lets users schedule updates and deliver messages via Facebook, Twitter and other social channels, which has become a key ingredient for any brands with an online presence. Business clients offer a significant revenue opportunity for Buffer, since it can sell better to institutions and organizations with deeper pockets than it could with its original product. According to Widrich, Buffer took a consumer turn last year as part of a concentrated effort to attract individual users, and that resulted in partnerships with various companies including Feedly and Echofon. To a certain extent this worked (individual user growth was on a roll partway through last year), but the company also determined that a specific focus on business would also be beneficial to its bottom line. The service should help Buffer evolve into something that appeals to organizations of all size, but it also has to contend with heavily entrenched industry players like Hootsuite, so we’ll see how it turns out.
