Mail Online ad revenues overtake print for first time
Summary
The website managed to hit the milestone despite a 13% slump in its global audience after Facebook’s move this year to deprioritise news appearing on users’ timelines. Its daily global unique browsers fell from about 14.83m to 12.9m, a loss of 1.93m, in the year to the end of September. Mail Online made £122m in advertising revenues in the year to the end of September, a 3% year-on-year rise. The company said the print ad decline “reflects the continued structural and competitive challenges facing the UK national newspaper advertising market”. Paul Zwillenberg, the chief executive of DMGT, said: “MailOnline continues to perform well and has reached an important milestone with digital advertising revenue now exceeding the Mail’s print advertising revenues.” Overall there was a 7% decline in total revenues, including copy sales income, at the Mail print titles to £424m.