Direct Agents Wins 2016 Hermes Creative Award -- An Integrated Omni-Channel Strategy For Work With Client Zeel Massage On Demand
Summary
Using a unified data-driven approach across various media platforms, Direct Agents and Zeel collaborated to drive downloads through mobile app campaigns, build brand awareness, and increase booked massages. In an attempt to increase massage bookings, the Direct Agents Social Team utilized various features, such as geo-targeting and using 1st party data to build sophisticated look-a-like models, on Twitter and Facebook in order to segment Zeels audience. These joint efforts allowed Direct Agents to help Zeel expand to over 25 cities nationwide, including Atlanta, Austin, Boston, Chicago, D.C., San Francisco, and Seattle, among others. Implementing a combination of innovative targeting, cross-channel analysis, and data-driven response, Direct Agents utilizes a cohesive approach that promises business growth and exceeds expected customer acquisition. Our data driven approach to campaign strategy, combined with best-of-breed technology, allows us to identify and dynamically engage customers, while dramatically increasing the efficiency of marketing spend.