Privacy and consent management updates from Crownpeak enhance security for Adobe Cloud
Summary
Crownpeak, a global leader in privacy and digital governance management, announced a new extension for “Launch”, Adobe’s Cloud Platform tag-management facility, to help marketers simplify compliance with global privacy laws while delivering premium quality user experiences in Adobe Cloud. These laws grant consumers rights with respect to the collection of their personal information, which means adding an additional layer of privacy and consent compliance to a digital presence. It enables marketers to easily add pre-built banners to their websites to inform users of all first and third-parties with access to their behavioral data and gives them control over the privacy settings for each one. Jeff Wheeler, Product Manager at Crownpeak said: “An enterprise’s consent solution provides the first visible sign to its customers of the organization’s approach to privacy. With Crownpeak’s new extension for Adobe Launch, enterprises can build next-generation privacy-experiences directly into their customer experiences, evolve in line with changes to global data regulation and scale with ease.” In a further commitment to customers’ privacy controls, Crownpeak has also announced that the Universal Consent Platform now includes real-time scanning.
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