Pardot is the fastest-growing marketing automation system, beating Hubspot, Marketo, Act-On | VentureBeat | Marketing | by John Koetsier
Summary
The company searches sites for tags from known SaaS applications — like most marketing automation systems — to determine which vendors are growing, and which are shrinking. That’s all very interesting data, no doubt about it, but you also have to account for the fact that many marketing automation systems are freely available for trial periods. Not so impressive — until you consider that InfusionSoft targets companies with fewer than 25 employees, and their tiny sites probably haven’t registered on Datanyze scans of the web. The company has a significant advantage, of course, in being part of Salesforce.com, which gives it access to Salesforce.com’s customer base in a way that few other marketing automation systems can duplicate. “We’re still working out some bugs, but there haven’t been any major changes to our crawler recently that would affect these numbers significantly.” In any case, Pardot has had an impressive couple of months of growth.
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