SmarterHQ Launches Profile Data Collect: Enhancing Marketers’ Abilities to Leverage Key Customer Data
Summary
Providing this capability along with our Customer Identity Resolution allows marketers to better identify, segment and target audiences to create real-time experiences tailored to consumers’ unique preferences and behaviors. Sam’s Club, a SmarterHQ client, piloted the solution and is seeing success in improving engagement and retention. SmarterHQ has simplified the ability to associate membership data with online and offline behavior, making it easy to implement and optimize our personalized communication strategy,” said Victor Chemtob, Director of CRM & Customer Engagement, Sam’s Club. The launch of SmarterHQs Profile Data Collect is one of many ways the Company continues to evolve and innovate their platform capabilities, with Facebook integration and additional features in the works. Trusted by leading brands such as Bloomingdale’s, Hilton, Santander Bank, and Finish Line, SmarterHQ activates real-time, multichannel data, identifies audiences quickly based on customer behavior and information, and automates personalized content across online and outbound channels.
