Frontify raises $22.3M to help businesses manage how their brands and logos get used
Summary
The rise of design tools like Canva and the vast expanse of digital spaces where a company’s name can appear these days have created a challenge for organisations: how best to make sure that what gets used is up to date and in keeping with how you want it to be used. Frontify has been around since 2013, but this round comes on the heels of some strong growth: the company now has more than 2,500 customers, with notable “brands” including Facebook, Dyson, Centrica, Lufthansa, Vodafone and Allianz. “With a rapidly growing worldwide customer base, we continue to see validation in our platform and the niche we’ve established in the market,” said Roger Dudler, the founder and CEO, in a statement. “I experienced firsthand the increasing number of tools emerging in the marketing and product development space, but for some reason, the coordination of brand assets remained a real challenge,” said Ted Persson, operating partner and investment advisor at EQT Ventures, in a statement. We see kind of consolidation in the market going on, combined with the strong demand from all industries, we see the need of brand management solutions rising massively.” For now, the company does offer some integrations — currently with Figma, Sketch and Adobe XD — but it doesn’t see an expanding list of these as part of its growth strategy.
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