Google Expands Its App Promotion Business With “Universal” App Campaigns And New Media Partnerships
Summary
One new product, called Universal Ad Campaigns, is being specifically aimed at smaller developers or those who are new to advertising with Google. The move is meant to leverage Google’s scale to challenge competitors, like Facebook and Twitter, which also offer app install ads that can be targeted to reach particular demographic or interest groups. Typically, it takes a lot of work to create the campaigns, but now, developers only need to enter details about how much they want to spend, the audience they want to reach, and what the ad will say. Universal Ad Campaigns will launch in the “coming months,” Google said, but didn’t provide an exact timeframe. As Google’s Jason Titus told us earlier this week, the company also wants to use this year’s I/O to stress its support for cross-platform development and today’s announcements are a good example for this.