How to get reporters' attention at Web 2.0 Expo - CNET

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NEW YORK--In the press room at the Web 2.0 Expo at the Jacob Javits Convention Center here, there are a ton of fliers, stickers, and press kits lying around for us reporters and bloggers to peruse. The companys strategy: Leave out some bright turquoise-and-green stuffed octopi, free for the taking. No corny company logos, no attached pitch, just a cute stuffed sea creature with a flash drive press kit tied around its neck with ribbon. I was sitting next to ReadWriteWeb contributor Blake Robinson in the press room, and he said he thought it might make a nice toy for his dog. And props to Octopz for aesthetics: the flash drive tied around the octopus neck was lime-green and turquoise to match the color scheme.

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