Restaurant software startup Objective Logistics shutting down, engineers acquired by Bit9

▤ Summary

Objective Logistics, a Boston-based startup that sold sales and scheduling software to restaurants, is shutting down after an acquisition that sent its eight-person engineering team to digital security company Bit9. Objective Logistics developed software called Muse, which analyzed sales data to create leaderboards of a restaurant’s top-performing servers and menu items. By drawing insights from the cash register, Muse could allow managers to give plum shifts to their best-performing waitstaff and find combinations that would boost ticket totals — suggesting a particular salad with that pizza, for instance. Like many established companies, Bit9 faces both a competitive recruiting race for talented engineers and a younger workforce that prefers living closer to the city. At that point, you have to take a look at yourself in the mirror, and your board, and make a bet.” Beauregard, who with co-founder Matt Grace also sold a professional networking startup called ReKindle to HubSpot earlier this year, joked that the next item on his agenda would be “a brief sticking-my-head-in-the-ocean type summer.” “We had a really, really good squad.

▦ Linked Companies

Carbon Black

$100M to $250M

Objective Corporation Limited

$50M to $100M