Former Dymun + Company Partner Joins Elliance, a Pioneering Digital Marketing Agency
Summary
During his 28-year tenure with the firm, he was instrumental in helping Dymun grow into one of Pittsburgh’s top marketing and brand consultancies. Otto started his career as an art director at Ketchum Advertising and has witnessed the industry undergo a profound transformation. It’s an art director, a writer, a planner, a developer, a social media strategist, an information architect and a data scientist.” He has worked with a number of high-profile clients over the years – Bayer Corporation, Dollar Bank, Duquesne Light, Pittsburgh Paints, the National Geographic Television Series and Pennsylvania Tourism, plus many more – but is best known for the Eat ‘N Park Christmas Star commercial. Over the years Elliance has evolved from just serving clients’ online needs – with website design, social media and search engine optimization – to providing branding, digital experience design, and integrated marketing. “Elliance is a 20-year-old digital marketing agency that’s preparing for the eventuality, that in three years, people will no longer use the term ‘digital’ marketing.” Otto earned his undergraduate degree in design from Carnegie Mellon University.