Digimarc to ‘Dress Up Your Design’ at Adobe MAX 2019
Summary
Avery Dennison has incorporated Digimarc into its jersey embellishments, such as logo patches or player names and numbers, to allow consumers to scan the item with an app-enabled phone and access digital content, such as exclusive videos, real-time game statistics and behind-the-scenes photos. Avery Dennison is the market leading supplier of external embellishments to apparel brands and sports organizations worldwide, including the Names and Numbers to the Premier League in the U.K. We are excited to partner with Digimarc. Global sports fans are devoted to their preferred teams and Avery Dennisons partnership with Digimarc helps brands, clubs, and leagues to create a unique digital connection between fans and their favorite players. Code Your Own Sticker: Digimarc will have a series of unique, digitally enabled stickers printed by HP Inc. that attendees can personalize by adding their own web payoff, showcasing how easy it is to make every design a personalized, connected design. This year, MAX will feature musician Billie Eilish with Takashi Murakami who collaborated on Eilishs animation-packed you should see me in a crown music video, director and producer M. Night Shyamalan, renowned photographer David LaChapelle and visual artist Shantell Martin. The Digimarc Platform provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security.
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