Experian sells two divisions in $47m deal

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Summary

Experian said it decided to sell the two companies, Hitwise and Simmons, as part of a broader strategic review. The Dublin-headquartered firm will receive $47m in cash plus potential for $5m more in bonuses based on future earnings. Hitwise recently launched AudienceView, a segmentation and behavioural analytics platform. Experian is one of the biggest credit-checking firms in the world with 17,000 staff and revenue of about $4.8bn in the year to the end of March 2014. Meanwhile, last month former Experian Ireland managing director Fin ODriscoll was appointed CEO of Irish firm Unity Technology Solutions.

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AudienceView
$1M to $5M