Former aQuantive executive teams up with military publisher to launch OurMilitary.com
Summary
The U.S. is home to more than 20 million veterans and active service members, a community with a unique need for information and media related to their work. Valor Worldwide, founded by former aQuantive and Microsoft executive Jeff Lanctot and longtime military media publisher Ken Marsh, launched Wednesday with its first domain: OurMilitary.com. “We realized quickly that by combining Jeff’s expertise in digital media with the intellectual property and relationships that have come from my years servicing military bases across the country, that we had a unique opportunity to create a company and Internet property that will prove to have great value, reach and impact on our military families and business partners,” Marsh said in a statement. “What attracted me most to partnering with Ken is his deep passion and commitment to continuously giving back to military and veteran-related non-profits,” Lanctot said in a press release. We aim to have a flywheel approach with OurMilitary.com, where we partner with businesses that have a vested interest in taking care of our military, so we can provide tangible, on-going benefits to veterans in need.”