Viant's Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization
Summary
Adelphic®, a Viant subscription-based, self-service platform for cross-channel programmatic advertising, today announced a partnership extension with Integral Ad Science (IAS) to provide industry-leading, pre-bid custom keyword optimization. Adelphic is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, ultimately improving brand safety and reducing wasted spend on undesirable inventory. “IASs custom keyword pre-bid solution is invaluable to advertisers because it efficiently eliminates wasted impressions,” said Mike Kim, VP of Product Management at IAS. “With IAS’s new Custom Keyword Pre-bid Solution offering, our advertisers can better optimize their campaigns and ensure spend is dedicated to trusted and brand approved content.” Adelphic® is a leading subscription-based, cross-channel, demand-side platform. Through its self-service platform, Adelphic, marketers have access to over 12,000 audience attributes from the leading 50 data companies and the ability to purchase advertising across desktop, mobile, CTV, and Digital Out-of-Home devices.
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