Ace Metrix Reveals Top Creative from Q1
Summary
LOS ANGELES--(BUSINESS WIRE)--Today Ace Metrix, the leader in measuring the impact of video advertising, released its lists of 2019 Q1’s top ads based on Breakthrough, humor and storytelling. The methodology for emotional measurement is based on Natural Language Processing and machine learning analysis of hundreds of viewer reactions to every ad – in their own words. Sherwin-Williams brought color to life with an animated, striking display of paint chips in “Hide and Seek.” The immersive illustration of the product sparked Desire in viewers, with 57% reporting positive purchase intent. Rounding out the top five is Gillette’s controversial ad, “We Believe: The Best Men Can Be.” As Ace Metrix data revealed when it first aired, the social media backlash represented a small minority of overall opinions. Shelter Pet Adoption and Ad Council’s “Tommy” saw the strongest uptick in engagement from the start that put the creative’s resonance above all the others.
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