Oracle Woos E-Biz Builders | ZDNet

▤ Summary

Determined to best position its software for the snowballing e-commerce market, Oracle is rolling out the red carpet for a host of new-breed Internet integrators. Last week, 20 such Internet integrators formalized partnerships with Oracle, snaring top-level support, training and lead generation from the Bay Area-based vendor. In addition, Oracles venture arm is eyeing co-investment deals with many of these integrators that are seeding technology companies or taking equity in dot-com start-ups. "These are not generic partnerships ... We recognize that [these integrators] bring a lot to the table, especially in the dot-com market," says Thomas Kurian, VP of Oracles e-business group. The partners also bring a lot of complementary expertise in waters where Oracle professional services doesnt tread, like Internet marketing, digital branding and creative design, according to Kurian.

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