Leading Australia and New Zealand Retailer, Kathmandu, deploys ShopperTrak Analytics from Sensormatic Solutions
Summary
As retailers today are reimagining their businesses with advanced technologies that present meaningful customer engagement opportunities and create a direct path toward higher profit margins, Kathmandu is no exception. “Having an accurate traffic data set with actionable metrics is a critical advantage to help improve decision making,” said Scott Edwards, retail operations manager at Kathmandu. This capability supports the alignment of scheduling staff with peak traffic periods and power hours to ultimately have a positive impact on sales.” The data produced by the ShopperTrak solution forms a core part of Kathmandu’s Key Performance Indicators (KPI) set. “Highly detailed and accurate traffic information is an absolute necessity in the today’s competitive retail environment,” said Nimmity Zappert, general manager APAC for ShopperTrak by Sensormatic Solutions. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps create unique shopping experiences.
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