Pitch Engine Launches Major Redesign, New Mobile Apps
Summary
There are many ways to “get the word out” about your company, with services like Prezly, PressKing and PR Web (which recently found itself in quite the controversy), and yet, press releases still often feel rather dry, with little imagery or personality. The bland nature of this medium makes sense in some ways, given its sole utility of quickly spewing out tons of information, but Wyoming-based Pitch Engine sees the potential to move the modern press release into a highly visual and increasingly social direction, and so the startup is launching a major redesign and new mobile apps to make it happen. Rolling out this week, Pitch Engine’s new release places emphasis on visuals, with images and video appearing on the left underneath an anchored logo. Following the redesign, Pitch Engine is launching companion apps for iPhone, iPad and Android users, letting brands publish on the go. This somewhat confusing system can be likened to a street team, and while we’re betting that a majority of customers wont be interested in early notice alerts, there is certainly a niche to fill for brand advocates.
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