Nearly half of online shoppers start holiday shopping at Amazon
Summary
Consumer experience company Episerver recently released its 2019 holiday shopping trends report. It surveyed 4,500 global online shoppers to discover any differences in the way that customers shop and the way that retailers want them to behave. Ed Kennedy, senior director of commerce at Episerver, said: "Despite priding itself on customer-obsession, Amazon still lacks in areas like product education, inspirational content and fanatical customer service." Amazon still lacks in areas including product education, inspirational content, how-to guides, and customer service. This opens a window of opportunity for brands to fill the gap with tactics Amazon wont use during the holiday shopping season.
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Web and Content Management
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Linked Companies
Episerver
$50M to $100M