Ustwo: Giving creativity the attention it deserves
Summary
As Ustwo Games grew, the company realised it was at risk of losing its creative minds to the four grey walls of a business meeting. With the appointment of Sayans, Peter Pashley was promoted to chief development officer, and Ustwo Games moved Monument Valley executive producer Dan Gray from the position of studio head back into a creative role as CCO. Before the reshuffle, Gray noted there was a lack of structure in Ustwo Games, which became more apparent as the ad hoc development outfit grew into something more serious. Though still holding an executive position as CCO, Gray says its now about taking the DNA that made Ustwo Games a success, and helping foster that spirit at a ground level. However, Gray notes that Ustwo Games isnt tied to the premium model, just that its best suited to the types of experiences the studio wants to create.