Meet the unsung heroes of cloud-based video content | VentureBeat | Cloud | by Tom Cheredar
Summary
It enables editors to upload a video once and then encodes the clip into various formats to play across a variety of websites, mobile devices, smart TVs, set-top boxes, and other web platforms. With this data, Ooyala is able to power video recommendation and curation engines that helps its clients maximize audience attention across multiple devices. Founded in 2007, Ooyala’s clients include Dell, ESPN, Sephora, Telegraph Media Group, Whole Foods, and Yahoo Japan. The company’s platform is based on open-source software that enables clients to host, publish, manage, monetize, and analyze their video content. Sometimes media companies don’t really need a powerful suite of services to do live video streaming, in which case it makes sense to go with something smaller, like Ustream.
