Just In Time for Tax Day, Task.fm Offers Instant Expertise | Xconomy
Summary
The IRS deadline is approaching fast, and the founders of a Mountain View, CA-based startup called Task.fm are scrambling to finish their personal tax returns. “At that point we were cash poor, so we had to choose between reallocating ramen-and-caffeine money for an accountant, or risking an IRS audit.” The returns got filed, but the panic prompted some bigger questions—and a major shift in the company’s business strategy. Back in 2009, for example, we covered a Waltham, MA-based startup called Zintro that helps investors, marketers, and others set up private telephone consultations with industry experts. We have CPAs who have 30 years of experience or more, and people who write tax columns for professional journals.” Also, all questions are handled privately, rather than being splashed across a public website. The company’s first creation was a community of freelance experts who agreed to help one another publish articles on the Web for marketing and search engine optimization purposes.
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