7 Essential Metrics to Include in Every Weekly Marketing Report
Summary
“From there we can drive forward not just our strategy, but get a feel for the tactics that work with our audiences.” Krzysztof Surowiecki of Hexe Data says of this revealing metric, “Conversion monitoring is crucial in the weekly context because it shows the performance of your business. Thanks to this, you can quickly capture negative trends and optimize your actions.” For some of our experts in growth mode, following the website and social data tendered many insights that benefit teams on a weekly basis. In doing this, you’ll be able to watch the bounce rate closely and determine whether or not you’re having a positive impact on a website.” Others, like Damien Martin Of Shufti Pro, keeps an eye on the health of email marketing campaigns in analyzing weekly success. If you see any major drops in sessions, you should act right away to avoid a negative impact on sales later on.” Colin Mosier of JSL Marketing & Web Design agrees, “Including these metrics allows you to show if traffic is increasing compared to the previous week. If there were major increases or decreases in certain areas, use analytic tools to investigate why and then provide that insight so whoever gets your weekly report gets the full picture they may otherwise miss.” The best traffic in the world loses a bit of its luster when it cost a fortune to attract it.
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