Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
Summary
Whether you’re avoiding, targeting or truly speaking to mobile users, you should be practicing regular optimizations, revisions and conversations regarding the 77 percent of Americans who own smartphones. This means by boosting their site load time by a mere 9/10 of a second, this client stands to make an additional $13,000 each year. But because this client is beginning with such a long initial load time, we’ll make the conservative calculation that page optimizations will at least boost our conversion rate the 20 percent that was seen from SOASTA’s 8.1- to 5.7-second range. You have two options at your fingertips: Your friends at the major US search engines are happy to provide you with a vast scope of information and tips. These titles translate to mean: Using a tool like the Google’s “Test My Site” page not only provides a snapshot of how mobile users are experiencing your website, you can also receive an email with detailed points on where to make improvements.