Meet the German startup using its $250 million raise to boost presence in “forward-thinking” Aussie market
Summary
Founded in 2009 and headquartered in Berlin, Signavio provides SaaS tools to help businesses improve their digital processes, and make the most of their operational data. In a statement, Signavio co-founder and chief Gero Decker said Australia is currently the startup’s fourth-largest market in terms of annual revenue. This funding is partly pegged for local investment in product and R&D, and to double the team in Australia “across different cities”, Decker said in the statement. According to Decker, there are three main drivers of client conversations Down Under: technology and automation; robotics and AI; and improving customer experience. “And beyond that, how they can use process mining as a way to have their data tell a story in order to be able to visualise exactly what’s going on in their business.” The funding is also being used to fuel further global expansion, with an initial focus on Japan and India.
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