Power Assure Pushes Standard for Energy Consumption of Servers

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On Monday, startup Power Assure unveiled a new metric and accompanying standard for measuring the energy consumption of individual servers. That should help the metric be incorporated in new servers coming to market from multiple manufacturers, Power Assure CEO Brad Wurtz told us in an interview last week. The idea is to add capacity planning, management and forecasting abilities to data center operators’ existing set of tools to manage the interplay of server power use with data center facility systems, such as chillers, air handlers and other equipment. On the building side, Folsom, Calif.-based SynapSense monitors temperature, humidity, power use and other factors in data centers to fine-tune equipment operation to the needs of individual server racks and rows. Startups like Viridity Software and Racktivity are tackling server and facility energy management in different ways.

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