Boston’s E-Mail Apps Mini-Cluster Is Looking To Help Users Sell, Serve, Organize, and Even Play More Efficiently
Summary
The West Coast might have all the big names in e-mail platforms, but Boston’s doing plenty when it comes to building technology on top of those existing foundations. There are a number of established players that have been around and working on technology for things like managing e-mail outboxes (SMTP), bulk mailings (Constant Contact), and e-mail marketing and lead conversion (HubSpot). But a new crop of companies has been developing technologies that aim to make life easier for businesses and consumers via the e-mail interface. It’s also looking to create a system for helping managers better understand their sales teams by observing e-mail communication with customers and its effectiveness. Help Scout users can track customer e-mails, assign them a ticket number, and collaborate with other employees on the problem or question in a more organized fashion than shouting across the office.
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