SAP buys Seewhy to beef up behavioral marketing credentials
Summary
Seewhy claims to have helped more than 4000 brands get back around $500 million (about £300m, AU$540m) annually in lost sales. Its secret sauce, as it puts it, is a proprietary solution based on Big Data, In-Memory architecture called Conversion Manager. It continuously analyses hundreds of millions of events, crunching them through Seewhys patented analytics engine and delivering tailored, individual actions, automatically and in real-time to reduce churn and drop-outs. SeeWhys acquisition allows SAP to be better positioned to fend the growing threats of Oracle, Salesforce and IBM which have been investing heavily on enterprise commerce and customer relation marketing solutions. SAP has been feeling the heat and announced last week that it was laying off around 2500 employees or 3% of its global workforce in a bid to improved its bottom line.