Scala and FUTURAMEDIA Drive French Pharmacy Sales with Digital Signage
Summary
In addition, over 1,000 pharmacies have either rolled out or added the shop window screens to their network to support their branding, visibility and drive foot traffic into the outlet. A database containing information on over 15,000 products is at the disposal of the pharmacies, allowing their teams to organise their own tailored promotions via a Scala Content Manager web interface. "Over the years, our partnership has strengthened, and Scala has kept developing its services in a coherent manner based on the evolution of dynamic signage in France, by adding monitoring, targeting, content management features to an already great solution. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable.
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